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SAKA does not make brands look nice.

That is the easy part.

He builds brands with a spine.

20 years in advertising, luxury, automotive and business transformation taught him one thing. Most brands are not weak because of bad design. They are weak because they have nothing to say.

 

SAKA finds the thing everyone feels but nobody says. Then he turns it into campaigns, films, content, long-form stories and brand worlds that cut through.

His work has touched brands like Jaguar, Land Rover, Porsche, Maserati, Meydan Free Zone and SPC Free Zone. From cars on the Burj Khalifa to business stories built around real people and real pressure, the work is never just about attention.

 

It is about tension.

The truth.
The punch.
The reason people care.

 

SAKA does not believe brands need more posts, more noise or more recycled strategy decks.

They need a point of view.

 

Something sharp enough to offend the lazy.
Clear enough to sell.
Strong enough to last.

 

Safe brands get approved.

Dangerous brands get remembered.

Work experience 

Executive Creative Director

Meydan 

2025 - Now , Dubai

Executive Creative Director

Creo Global

2024, Dubai

Creative Director

C2 Comms

2023, Dubai

Senior Art Director

Keko Group 

2022 - 2023, Dubai

Associate Creative Director

Spark44

2018 - 2021, Dubai

 

Art Director

Spark44

2015 - 2018, Dubai

 

Creative Director

Charterscanner

2015 - 2015, Dubai

 

Art Director

Cidcom

2013 - 2014, Vienna

 

Art Director

Rahofer ad agency

2012 - 2013, Vienna

 

Junior Art Director

Smolej & Friends

2008 - 2012, Vienna

Graphic Designer and Programmer

SAFA

2007 - 2008, Vienna

Education

Adobe Certified Associate

Austria, 2011

Adobe Certified Expert

Austria, 2008

School For Higher Technical Education,

Austria, 2002 - 2007

Secondary School

Pakistan, 1995 - 2002

Primary School

Kingdom of Saudi Arabia, 1991 - 1995

I speak
German
English
Urdu
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Hello.

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