SAKA does not make brands look nice.
That is the easy part.
He builds brands with a spine.
20 years in advertising, luxury, automotive and business transformation taught him one thing. Most brands are not weak because of bad design. They are weak because they have nothing to say.
SAKA finds the thing everyone feels but nobody says. Then he turns it into campaigns, films, content, long-form stories and brand worlds that cut through.
His work has touched brands like Jaguar, Land Rover, Porsche, Maserati, Meydan Free Zone and SPC Free Zone. From cars on the Burj Khalifa to business stories built around real people and real pressure, the work is never just about attention.
It is about tension.
The truth.
The punch.
The reason people care.
SAKA does not believe brands need more posts, more noise or more recycled strategy decks.
They need a point of view.
Something sharp enough to offend the lazy.
Clear enough to sell.
Strong enough to last.
Safe brands get approved.
Dangerous brands get remembered.
Work experience
Executive Creative Director
Meydan
2025 - Now , Dubai
Executive Creative Director
Creo Global
2024, Dubai
Creative Director
C2 Comms
2023, Dubai
Senior Art Director
Keko Group
2022 - 2023, Dubai
Associate Creative Director
Spark44
2018 - 2021, Dubai
Art Director
Spark44
2015 - 2018, Dubai
Creative Director
Charterscanner
2015 - 2015, Dubai
Art Director
Cidcom
2013 - 2014, Vienna
Art Director
Rahofer ad agency
2012 - 2013, Vienna
Junior Art Director
Smolej & Friends
2008 - 2012, Vienna
Graphic Designer and Programmer
SAFA
2007 - 2008, Vienna
Education
Adobe Certified Associate
Austria, 2011
Adobe Certified Expert
Austria, 2008
School For Higher Technical Education,
Austria, 2002 - 2007
Secondary School
Pakistan, 1995 - 2002
Primary School
Kingdom of Saudi Arabia, 1991 - 1995
I speak
German
English
Urdu


